Account Dashboard

Gross sales

£130,660

before tax & discounts

Net sales

£115,190

after tax, fees & discounts

Tickets sold

11,770

11,560 paid · 210 free

Orders

5,095

2.3 tickets / order

Add-ons sold

5,440

1.1 per order

Avg order value

£23.22

avg ticket £8.34

Balance available

£337.74

released 48h post-event

Gross & net sales trend — per order date

Gross salesNet sales

Net sales breakdown

Ticket sales	£96,420.00
Add-on sales	£21,870.00
Offline / box-office sales	£3,140.00
Additional fees (booking)	£6,820.00
Service charge	£2,410.00
Total discounts	£4,180.00
Collected taxes (VAT)	£11,290.00
Net sales	£115,190.00

Tickets, orders & add-ons — daily volume

TicketsOrdersAdd-ons

Paid vs free

PaidFree / comp

By card brand — orders

VisaMastercardApple PayAmexGoogle Pay

Online vs box office

OnlineBox Office

Online sources

Online source	Orders
Direct link	5,210
Instagram	2,140
Facebook	1,180
Google	990
Email	910
Skiddle import	1,000

Referrals & affiliates — via ?aff= tracking

Referral / affiliate	Tickets	Comm.	Owed
DJ_MARK (promoter)	610	12%	£1,229.76
Beckenham Mums FB	430	10%	£722.40
Local school newsletter	280	8%	£376.32
SoundClash affiliate	210	15%	£529.20

Channel partners / resellers

Channel partner	Tickets
Skiddle (reseller)	640
Fever	210
Direct (own)	11,960

Discount codes

Code	Discount	Uses	Value	State
WINTER10	10%	340	£4,180	Active
SCHOOLS25	25%	51	—	Active
EARLYBIRD	£3 off	112	—	Ended
STAFF	100%	3	—	Active

Access keys — pre-sale unlocks

Access key	Purpose	Uses	State
PRESALE-KISS	Kisstory pre-sale	220	Ended
LOCALS	BR postcode unlock	96	Active

Add-on	Sold	Unit	Revenue
Luxury Hot Choc & Gingerbread (2)	640	£20.00	£12,800
Mug of Mulled Wine / Cider	1,180	£6.50	£7,670
Pint — Two Tribes Classic	910	£8.00	£7,280
House Wine 175ml + nuts	430	£8.00	£3,440
Hot Drink + nuts	1,520	£4.50	£6,840
Skate Aid (Polar Bear)	260	£6.00	£1,560
Hideaway — Table Tennis 30m	180	£5.00	£900
Hideaway — Darts 30m	150	£5.00	£750
Hideaway — Pool 30m	170	£5.00	£850

Checked in vs remaining — by attraction

Ice Skating5,380 / 5,920 (91%)

Circus2,740 / 3,110 (88%)

Plonk Golf2,210 / 2,740 (81%)

Onsite sales — gate / box office

Event	Onsite tickets	Onsite revenue
Ice Skating	640	£4,120.00
Circus	210	£1,680.00
Plonk Golf	180	£940.00

Date	Event	Buyer	Net	Disputed	Fee	Status
Jan 21	Circus	J. Cordova	£51.56	£55.64	£20.00	Lost
Jan 13	Circus	N. Johnson	£34.92	£38.00	£20.00	Lost
Jan 13	Plonk Golf	N. Johnson	£22.74	£25.10	£20.00	Lost
Jan 09	Ice Skating	J. Dzomeku	£14.41	£16.27	£20.00	Lost

Every dispute above was auto-flagged from the payment provider. With Refund Protection enabled at checkout, insured orders are recovered from the policy instead of your balance.

Purchase funnel — sessions, all traffic

End-to-end conversion 18.5%

Demand — unmet, from the ledger

640

Waitlist

3,840

Abandoned carts

210

Sold-out interest

£9,677

Recoverable value

Abandoned-cart value is recoverable with a checkout-reminder + waiting-room release. Waitlist feeds first-refusal when returns land.

Campaign intelligence — UTM + referral, reconciled to Stripe payments, consent-gated conversions back to socials

Campaign	Sessions	Checkouts	Sales	Revenue	Spend	ROAS	CVR
meta_winter_prospecting	18,600	5,100	3,620	£61,540	£4,200	14.7×	19.5%
meta_retargeting	6,400	2,600	2,210	£37,570	£1,350	27.8×	34.5%
tiktok_skate_ugc	9,800	2,200	1,180	£20,060	£1,900	10.6×	12.0%
google_brand	3,100	1,400	1,290	£21,930	£480	45.7×	41.6%
(direct/none)	10,300	1,450	610	£10,370	—	—	5.9%

Geographic penetration — postcode district (outward code only)

District	Buyers	Visitors	Ad reach	Conv.
BR3	2,140	8,600	41,000	24.9%
SE20	1,180	5,200	26,000	22.7%
BR1	960	4,100	22,000	23.4%
SE26	720	3,300	18,000	21.8%
BR2	540	2,600	15,000	20.8%
CR0	410	2,200	13,000	18.6%
SE6	300	1,800	11,000	16.7%
Other	1,520	9,400	60,000	16.2%

Buyers = Stripe billing · Visitors = coarse IP-geo · Ad reach = Meta/Google aggregate

Customer timeline — one record across every event

Account created

Nov 21 · web

Bought 4× Ice Skating (Family)

Nov 21 · £46.00

Added Hot Choc & Gingerbread ×2

Dec 03 · £20.00

Bought 2× Circus

Dec 15 · £24.00

Marketing consent given (v2.1)

Dec 15 · opted in

Checked in — Ice Skating (Priya)

Dec 20 · scan

Checked in — Circus (Leon)

Dec 20 · scan

Transferred 1× Circus to a friend

Jan 04 · resale

Cross-event loyalty — only possible because the data is yours across all events

2.4

Orders / customer / yr

38%

Repeat-buyer rate

1,910

Cross-event buyers

£58.40

Avg CLV

RFM: Champions 480Loyal 1,210At-risk 640New 2,830Win-back 390

Demo data shaped for The Winter Gardens at Beckenham Place Park (Ice Skating · Circus · Plonk Golf) so the layout reads against your real operation. Buyer names on disputes are masked to initials in this shared file. Fill the CONFIG block at the bottom of the source with your Pretix base URL, organizer, event slug(s) and a read-only API token to switch every panel to live data — orders feed sales/counts/sources, the affiliate plugin feeds referrals, check-in lists feed the check-in panels, and vouchers feed promotions.